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Wednesday, June 16, 2010

What is SEO (Search Engine Optimization)?


SEO is one of the fastest growing services in the globle market, SEO stand for Search Engine Optimization, use of various techniques to improve a web site's ranking in the search engines and thus attract more visitors, process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.

SEO is the stand for Search Engine Optimization. There are lot of Search Engines available here in the Internet World such as Google, Yahoo, MSN, AOL Search, AltaVista, Netscape Search, Excite, Open Directory, Lycos, Gigablast, Ask, OnSeek, ExactSeek, HotBot and AllTheWeb. But there are only three Search Engines are famous in the fasion of Search Engine Google, Yahoo and MSN.

Now describe what is Search Engine? Search Engine is computer program that searches web sites and then indexes of them using such information it has found. another is defination - is a website that contains a database of information from other web sites that users can query to find specific subjects. Search engines use software programs to gather and organize information. The difference between a search engine and a directory is that a directory uses people to verify and organize information.

Now we are going to go Search Engine Optimization. before we go on Search Engine Optoimization we know about what is "Optimize" ? optimize means to improve the way that something is done. now we are turn on Search Engine Optimization - "SEO is the process of optimizing a website to get better results, ranking in major search engines." "is the process of choosing targeted keyword phrases related to a Website theme, and ensuring that the Website places well when those keyword phrases are part of a Web search." "Creating and improving a website so that it will rank high in the search engines and help potential customers or clients find the website."

Now have a look at Internet Marketing first question arising that what is Internet Marketing ? Internet Marketing is the Strategies used to market a product or service online, such as search engine optimization, website design, online promotions, and email marketing etc. another defination is "Internet Marketing is promoting a website’s visibility through Search Engine Marketing’s umbrella services such as Search Engine Optimization, Pay Per Click and banner advertising. Link A connection to another website through the reference or navigation element found in a document."

now we have look at Search Engine Marketing (SEM): A set of Internet marketing methods to increase the visibility of a web site in search engine results pages (SERPs). The three main methods are: Search Engine Optimization (SEO), Pay Per Click (PPC) advertising, and Lead Generation(Lead Generation (commonly abbreviated as lead-gen) is a marketing term that refers to the creation or generation of prospective consumer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes). Today, when over 85% of traffic is generated by search engines, the importance of high placement and high visibility is key to any online business or organization, regardless of market or size.

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